Word: brandings
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Dates: during 1980-1989
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China's authorities have been quick to brand as "counterrevolutionaries" students and workers who voiced far subtler sentiments, shipping them off to jail, or worse. What was so intriguing about this book, published last May, was that its author was the official Communist Youth League committee in Mao Zedong's home province of Hunan, and that copies were circulating more than three months after the massacre in Tiananmen Square. Youth League officials in Beijing claimed not to know anything about the tract's origins, but they said the case was "under investigation." Said a Western diplomat: "The language is strongly...
...athletic shoes with Western-style, imitation-silver buckles. Arthur the accountant, who bicycles ten miles before picking up his calculator in the morning, wears TC Lite, Nike's $85 cycling model. His weekend tennis partner rushes the net in Reebok's $80 Italian-made Cosenza tennis shoes, with the brand name discreetly scrawled in the corner...
...result, Americans are lacing up 200 million pairs of brand-name athletic shoes a year. Not satisfied to sell only shoes, companies are diversifying into T shirts, sweaters and shorts emblazoned with their names. All told, the market for athletic shoes will reach $9 billion in retail sales this year, up about 15% from 1988. In a grueling race for market share, once sagging Nike is racing back with revenues of $1.7 billion for the fiscal year that ended in May. Analysts estimate that Nike now claims a 26% share of the market for brand-name athletic shoes. Based...
...perfect technology. L.A. Gear has become a major contender by selling shoes mostly for show, not sport. Adorned with bright-neon trim, buckles and rhinestones and worn by svelte blonds in the company's TV commercials, L.A. Gear's shoes suggest sex and Southern California. One of the brand's top sellers is Street Brats ($60), with contrasting-color laces, marbleized leather and tongues that stick straight up. L.A. Gear was started in 1979 by Robert Greenberg, 49, a hairdresser turned entrepreneur who keeps his finger on the pulse of California shopping culture. Says he: "I'm a mallaholic...
SENIOR WRITERS: David Brand, Tom Callahan, Margaret Carlson, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, John Greenwald, Robert Hughes, Walter Isaacson, Ed Magnuson, Lance Morrow, Bruce W. Nelan, Frederick Painton, Walter Shapiro, R.Z. Sheppard, Frank Trippett...