Word: brandings
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Dates: during 1990-1999
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According to Cuno, Welch "combined a connoisseur's eye with a scholar's inclination" and laid the foundation for what was only recently a brand new discipline...
...Madison Avenue, and did so secretly. The effort began 16 months ago, according to Adweek, when Bradley sat himself down before a group of outside-the-Beltway advertising executives to seek advice. The host, Mark DiMassimo, said the group took a hard look at how to improve "Bradley the Brand." Dubbed the Crystal Group, for Bradley's Missouri boyhood hometown, the ad men pushed the initially taciturn ex-Senator to articulate why he wanted to be President (before a Roger Mudd wannabe could) and to describe what he stood for in ways that wouldn't make voters' eyes glaze over...
...consumers. That's like saying you have a product called TIME magazine, but one distributor gets to rip out ads, and another one rips out some articles and puts in new ones. You'd get uptight. You can't have a distribution channel that is allowed to make your brand meaningless...
Library officials expected the Harvard On-line Library Information System (HOLLIS) to be replaced by a brand-new system more than four months ago, but due to technical problems, library officials said they have no idea when the changeover will take place...
...Outside, it's cold. Alicia claims her Patagonia Guide Jacket has given up the ghost. Anna can't find her North Face. Mica's all set, but I've provoked JP's jealousy with my brand new Mountain Hardware ensemble...