Word: brandings
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Dates: during 2000-2009
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Motorola (MOT) is another American business iconic brand which is close to the point of extinction. The company's core handset business has been flailing for close to two years. One CEO was fired over a year ago, but now the firm has two CEOs. One of them was to run the handset businesses after it was spun-off from the main company. That process has been delayed and may never happen. Motorola lost $3.6 billion in the fourth quarter of last year. For that quarter, revenue from the company's handset unit dropped by over half Several members...
...wrenching stop, leave behind the garish consumerism of Moscow and drive 220 miles (355 km) southwest to the small Russian town of Lyudinovo. For the first part of the five-hour trip, the road is a smooth four-lane highway that whisks you past gleaming gas stations and a brand-new Samsung TV factory. Then everything slows down. The highway turns single-track and becomes progressively rougher. For the last 20 miles (32 km), you bump along the ruts, distracted only by the swaying rows of silver birch trees that flank the road...
...their ad dollars, up at night (Ambien, anyone?). Direct-to-consumer (DTC) advertising by pharmaceutical companies has always been somewhat controversial. The U.S. is one of only two countries that permit it (New Zealand is the other). Critics claim that these advertisements encourage consumers to seek out overly expensive brand-name drugs from doctors. Their symptoms might not require such medications, and when they do, cheaper generic drugs may be available. Such marketing probably drives up overall health-care costs. More important, new drugs that are aggressively marketed can pose a safety risk. Merck's heavy promotion of pain reliever...
Daschle, for instance, was a high-paid "policy adviser" at Alston & Bird, a lobbying firm with dozens of brand-name pharmaceutical and health-services clients. "Senator Daschle focuses his services on advising the firm's clients on issues related to all aspects of public policy," boasts the firm's website. One of Alston's clients, EduCap, a nonprofit student-loan company that spent six figures lobbying to change federal loan laws, took Daschle on two cushy overseas trips, one to the Bahamas for a board meeting and another to the Middle East to meet with foreign leaders...
...embarrassing, but I didn't care because I just wear what I like." Sanae Nagamine, a 21-year-old waitress from Hitachi in northeastern Ibaraki prefecture, had to take a two-hour train ride to join her friends on this pilgrimage to Jesus Diamante, one of the first fashion brands to promote hime-kei, as the look is known, with its frilly pastel frocks and ringlet hairdos. With money earned from part-time work, the girls plan to shop for two hours at the brand's Harajuku store before heading to its Shinjuku branch. "I love their design. It amps...