Word: brandings
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Dates: during 2000-2009
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...there's filth and crime in India, but there's so much more too," says Jaspreet Dua, a New Delhi-based business manager with an international luxury brand. "What they've shown is not reality. There's a lot of exaggeration and harping on well-worn clichés about India." (See 10 Indian films to treasure...
...race. "If people knew it was going to be [just] Rick Perry, you'd see folks willing to put their name forward," Democratic state representative Leticia Van de Putte told the San Antonio Express. "People understand in a general election that Kay Bailey Hutchison is such an intense brand, it's hard to get market share on that one." (See pictures of Barack Obama's Inauguration...
...sector of Playboy Enterprises Inc. lost $1.3 million. While Playboy is still the best-selling men's magazine (circ. 2.6 million), its market share has been eaten away by lad mags like FHM and Maxim. The publication is kept alive because apart from its historical importance to the Playboy brand, it is said to be much beloved by Hefner, who is still its editor in chief. But longtime Playboy Enterprises Inc. CEO and even longer time Hef daughter Christie Hefner will step down at the end of January, so change is inevitable. And Playboy Enterprises Inc. stock has been vulgar...
When it comes to soft power--the power to persuade, not coerce--things are little better. True, anti-Americanism is abating as brand Obama rejuvenates brand U.S.A. But popularity is not the same as power (ask Canada or Sweden). In the 1990s, American soft power was based on more than goodwill; it was based on economic and ideological hegemony. There was only one widely accepted path to prosperity--deregulated, American-style capitalism. And there was one central destination for a poor country seeking the investment and aid it needed to travel down that path: Washington. The U.S. and its allies...
Well, you know what? I have sung some of those songs thousands of times. Every single, solitary night, they are all brand-new to me, every time. I've never gotten to the point where I say, Oh, I gotta hurry up and sing this because I'm bored with this song. It don't happen like that...