Word: brandings
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Dates: during 2000-2009
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...Benetton Group has its ups and downs too. It still makes sweaters but it has also greatly expanded its product offerings to include a wide range of apparel as well as new brands such as fashion-forward Sisley and the leisurewear brand Playlife. Now in overall charge of the group, Alessandro has his hands full. The challenge today is to restore some of Benetton's luster and take the company global far more aggressively. Italy still accounts for 46% of sales - Europe overall accounts for 80% - at a time of sluggish economic growth and ferocious competition on its home turf...
Geisinger's brand of care can take some getting used to - at least for the doctors. Come to work for Geisinger and the first thing you notice is that your days as a medical free agent are over. You are now an employee, an idea that may seem like a very bad thing - until you get used to it and realize that it can be a very good thing. (See pictures of angry health-care debates...
...original version of this article stated that Babeland sells four times as much of Good, Clean Loves organic lubricant as it does of a national synthetic brand. Good, Clean Love is, in actuality, not the products brand name but rather the manufacturer of Babelands Naked lubricant...
Babeland sells four times as much of its Naked organic lubricant as it does of a national synthetic brand. "It just goes to show that if they have choices, customers pick more eco-friendly and natural options," Cavanah says. (See 10 odd environmental ideas...
...political kinetics that Georgian President Mikheil Saakashvili reserves for the many visitors whose good opinion he seeks. "I'm sure you'll be charmed," says Tinatin Khidasheli, a human-rights lawyer who is a leader of the opposition Republican Party of Georgia, over espresso and cigarettes at the brand-new Radisson Tbilisi. "Everyone always...