Word: brandings
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Dates: during 2000-2009
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While other automakers are closing plants in the U.S., Kia, which is controlled by South Korea's Hyundai Automotive Group, is preparing to open a brand-new assembly plant in West Point, Ga., southwest of Atlanta. The $1.2 billion, 2.2 million-sq.-ft. plant will begin producing Kia vehicles for the retail market next month. Up until now, Kia had imported 100% of its vehicles. (See the 50 worst cars of all time...
...Dave Champion, director of vehicle-testing at Consumer Reports, says both Hyundai and Kia have developed a genuine appeal for American consumers seeking affordable transportation. "Their buyers aren't worried about name-brand image," says Champion, who notes Hyundai's 10-year, 100,000-mile warranty is a winner. Kia's warranty of five years or 60,000 miles, and 10-year or 100,000-mile power train, isn't as broad, but it is still generous by industry standards...
...think Hyundai has gotten a lot of mileage out of the warranty. I consistently prefer the Kia models, but the Hyundai warranty is hard to resist," says Rebecca Lindland of IHS Global Insight. Another telltale sign of the growing popularity of the South Korean brands: Internet screen views of Kia products have increased 283% year over year, the largest of any mainstream brand, according to a study by AutoTrader.com. Views of Hyundai vehicles also increased substantially. (See pictures of the best-selling cars in China...
...build 60 vehicles per hour. The first vehicle out of the plant will be the 2011 Kia Sorento, a midsize crossover vehicle that combines features from a passenger car and a sport-utility vehicle. "Creating stylish and safe vehicles loaded with value is a core philosophy for the Kia brand," crows Byung Mo Ahn, chief executive of Kia Motor America...
...mindset paid off, and Sinatra’s lyrics sum up the rest: “I’m gonna’ make a brand new start of it—in old New York...