Word: brandings
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Dates: during 2000-2009
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...Insiders say that Guardian editor Alan Rusbridger had another reason to consider axing the Observer: to strengthen the Guardian's brand by making the daily a seven-day-a-week operation like its acclaimed news website. Moreover, the Guardian and Observer cultures have never fully meshed. The Guardian, a great newspaper, sometimes gives off a distinct whiff of sanctity. The Observer is more irreverent. It controversially supported the Iraq war, which the Guardian opposed. There's nothing so bitter as a disagreement between liberals...
Coke's climb in India follows years of turbulence. It was the leading soft-drink brand from 1958 to 1977, when India's business environment turned nationalist. After the government demanded that Coke reveal its formula and become a minority owner, the company bolted. Pepsi jumped into India in 1988 as a joint venture with a state-owned enterprise and Voltas, part of the Tata Group conglomerate. In Coke's absence, the company gradually accumulated market share...
...Chicago, Talbot attended Radcliffe College before joining the Red Cross in 1941. She met her husband in France during World War II, and they took over his father's Hingham, Mass., clothing store in 1945. Two years later, they renamed the store Talbots. Its red door would become the brand's signature...
...couple sold their business to General Mills for $6 million. Nancy stayed on as vice president, and her taste for bright colors and classic clothing continued to inform a brand that has become a billion-dollar empire, with devotees including First Ladies Barbara Bush and Michelle Obama...
...Cargill received certification and sells Reb A to beverage and food companies as an ingredient. Whole Earth Sweetener Co. also received certification; PepsiCo, which co-owns the PureVia brand, uses Reb A in Trop50 and SoBe Lifewater...