Word: brandings
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Dates: during 2000-2009
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...Like scores of other Taiwan companies, HTC and Asustek have been laboring in obscurity for years as contract manufacturers, building and in some cases designing PCs, music players, cell phones, LCDs and video games on behalf of well-known brands such as Hewlett-Packard, Motorola and Apple. Taiwan's heavy concentration of contract manufacturers makes the country a high-tech powerhouse - but the business model has its limits. Because they work for others, contract manufacturers have little pricing power and don't reap the higher profit margins commanded by companies like Sony and Samsung. "There are very slim margins...
...equipped netbooks were enthusiastically accepted by an increasingly bargain-conscious public. Sales are soaring this year even as overall PC sales decline during the recession; research firm DisplaySearch predicts 1 in 4 laptops sold this year will be a netbook. This resounding success vaulted Asustek's Asus brand onto store shelves all over the world. (Read "Little Wonders: Three Netbooks Worth Owning...
...looking to redirect their products toward China's wealthier consumers, thereby decreasing Taiwan's dependence on the U.S. Flat-screen-display maker AmTRAN Technology, based near Taipei, operates factories in China that export primarily to North America, but the company is tying up this year with a Chinese electronics brand to sell TVs inside China as well. "This year, we're putting a lot into China," AmTRAN president Frank Wu says...
JULY 5 A federal judge allows GM to sell the Cadillac brand and other assets to a new company owned primarily by the U.S. government...
...step up, and now, in the age of Obama, how big can Booker actually get? Now that we actually have an African-American President, some say it's natural to start scouring the country for the next one. But in another sense, Obama's election has diluted the Booker brand. The challenge for African-American stars like Booker is to separate themselves from Obama's larger-than-life persona and not seem like Barack wannabes. So is Booker just Obama-lite, or can he really govern? And there's an even larger question: Can anyone save Newark...