Word: brandings
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Dates: during 2000-2009
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...TheOutnet has another innovative feature to keep customers scouring its online racks: so-called Pop-Up sales, which feature items grouped by brand or theme on sale for a limited time of up to 72 hours...
Thanks to relentless marketing - Rosetta Stone commercials, some of which featured Michael Phelps after the Olympics, are ubiquitous - and a strong retail distribution network that includes Amazon, Apple, Barnes & Noble and mall kiosks throughout the country, Rosetta Stone is the most recognized brand in the $5 billion U.S. language learning market (worldwide, the Nielsen Company estimates that language learning is an $83 billion industry). Also, a second language enhances your resume; job searchers need every advantage they can get these days. "In this era of unemployment, language skills are very much in vogue," says Scott Sweet, senior managing partner...
...manic punk with a performance art aesthetic—Sawyer spent the entire set in a wheelchair, her face bandaged and her voice howling, while her bandmates all wore red-stained OR scrubs—and Quits played experimental noise music. Daniel Striped Tiger played a cleaner, jazz-infused brand of post-hardcore, while L’Antietam’s heavier, more distorted songs featured complex tempo changes and polyrhythms. The audience had no difficulty moshing during the sludge hardcore of Connecticut’s Iron Hand before sitting down to take in the melodic finger-picked folk...
...Apple and RIMM results are an example of why brands matter and why companies are willing to work to develop them by making huge investments which can stretch over decades. Apple wasn't much of a brand until it introduced the iPod in 2001, but the firm was around for a long time before then. RIMM and the Blackberry are young in the brand Hall of Fame, a group that is dominated by Coca-Cola (KO), IBM (IBM), Microsoft (MSFT), and GE (GE). Interbrand, the Rolls Royce of global brand research, has Apple and Blackberry on its list...
...people think that consumers who buy brand are suckers, the kind people WC Field used to mock in old movies. Samsung builds a smartphone that looks and works a lot like the iPhone. It is called the Instinct and Apple owners think it is junk...