Word: brandings
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Dates: during 2000-2009
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...people, mainly cartel members, were killed in Rosarito. Since then Torres has installed a new Tourist Police Force, some 38 uniformed men, to reassure tourists that things are being patrolled. He's also working with the area's three key tourist centers, Tijuana, Rosarito Beach and Ensenada, to re-brand the region as "The Baja Coast," in a $1.6 million marketing campaign...
Baffert estimates business is down 25% from last year, with the only winners being the all-inclusive resorts, which offer rooms, food and entertainment at one price. "Everyone is discounting, even the five star hotels. People are looking at every penny, brand new luxury properties are wholesaling for $50 a night...
...wasn’t the injury alone that prompted Witt’s departure. Football at Harvard was just not his brand of football. The lack of enthusiasm from students, the Ivy League restrictions, the impossibility of seeing an NCAA playoff spot: for Witt, it all led to a second-tier level of competition that was not reflected in the talent or devotion of the players themselves...
...Origins, a wellness-based beauty brand with a full line of plant-based skin-care, makeup, and body care products, kicked off its Return to Origins Recycling Program at the beginning of this month. The Brattle Street branch, along with other retail locations across the country, is collecting customers’ empty cosmetic containers to be recycled or burned to produce electricity...
...Prior to this initiative, Origins had recycled their own packaging but had never accepted all empty cosmetic containers regardless of brand...