Word: brandings
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...matter how the Chrysler bankruptcy works out, there will be no reason for Americans to mourn. Chrysler is not going to die. One or two of its brands may disappear but most of them have value. The cars may run on engines built by a Japanese car company and part of what is left of Chrysler may be operated by a firm headquartered in Germany. But, each new Jeep will still be a Jeep. The fact that it is the Jeep brand sells cars and trucks...
...Ralph Lauren universe had everything but the perfect watch. Now it has three: Slim Classique (above), an elegant evening watch with hand-guilloché details; Sporting, the most masculine of the group, with screws on the bezel; and Stirrup, equestrian-inspired and certain to become the iconic silhouette of the brand. Lauren joined with luxury group Richemont?owner of brands like Piaget and IWC?to ensure the highest level of watchmaking expertise. It was only a matter of time...
...Ashbery’s experimental tendencies once marked him as a figure of the avant-garde, but his enigmatic, intensely introspective brand of poetry has been receiving much popular acclaim of late. A bound Library of America edition anthologized his collected works in 2008, an honor accorded to the likes of Emerson and Whitman, and a course setting his work alongside Philip Larkin’s was offered at Harvard this spring. To top it off, yesterday President Faust presented Ashbery, now 81 years old, with the 2009 Harvard Arts Medal for “excellence in the arts...
...Russell Brand slated to greasify DROP DEAD FRED remake...
...easy choice, particularly for companies in layoff mode. But executives believe the arts are a good investment, a relatively inexpensive brand polisher, as well as a community-development engine and a key in promoting a region as a good place to live and do business. So sponsorships, cash gifts, in-kind service offerings and other donations are still being given. "Companies need to market themselves ... so there's always opportunity out there," says Gail Bower, a sponsorship and marketing consultant in Philadelphia...