Word: brandings
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...upcoming issue of the Journal of Consumer Research, consumers who touch products in the aisles will pay more money for them than those who keep their hands off the merchandise. So in the 21 years Procter & Gamble ran the iconic television advertisements for its Charmin toilet-paper brand, Mr. Whipple, the uptight grocer with a secret squeezing fetish, should have encouraged his bubbly shoppers to fondle away...
...Detroit Three will have some competitive cars. GM has already made the case with its award-winning Chevy Malibu. The 2009 Buick LaCrosse recently topped all midsize competitors in the dependability ratings of J.D. Power & Associates. That's a positive sign, given that Buick is such an important brand for GM in China. Ford, which is in the best shape of the Detroit Three, has found success in its new Edge, in its F-150 pickup and in a global restructuring that will bring the best products from its overseas operations to the U.S. If there are new labor contracts...
...traffic, a percentage that works for OpenSkies and points to opportunities in other business centers like Frankfurt and Milan--if BA gives the airline enough support. BCG's Egan, a consumer-products specialist, says that consumer awareness of OpenSkies is limited and that as a boutique brand in a large company, it is always vulnerable. "All my clients have little brands like this. But the problem is, Can you keep incubating them...
...does it mean for the rest of us if he's right? Top-of-the-class M.B.A.s would have to find other careers, and pension funds and endowments would lose some money. But there's a silver lining: Among the greatest bargains in investing right now, Siguler said, are brand-name giants such as General Electric and Boeing. Private-equity firms can't afford to buy them. You and I can, a share at a time...
...being in slugfests and coming out on the short end of them.”In an ugly contest that featured five lead changes and runs scored in every inning, it quickly became evident that the game would be decided by whichever team managed to play the least flawed brand of baseball.It turned out to be the Crusaders.With the scored tied at 11 in the top of the ninth inning, a pair of singles and a walk loaded the bases with two outs for Holy Cross third baseman Matt Perry with Harvard senior Taylor Meehan on the mound. Perry laced...