Word: brandings
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...Haute couture is a small part of a modern fashion house's income - just a way to get publicity for the brand. The real money is in the accessories: handbags, shoes, perfume. But the old-school Valentino declares that his gift is "to design and to create dresses. I always did this. I am not capable to do anything else. I am a disaster in everything else." In his climactic show, which everyone seems to know is his last, his admirers shed tears as they congratulate him. Karl Lagerfeld, another king designer-dinosaur, tells Valentino, "Compared to this, the rest...
...denied suitor: Coca-Cola, the iconic American brand that has 35 beverage factories in China, producing everything from soft drinks to milk tea. The industry in question: the fruit-juice business, heretofore never thought of as strategically vital in China or anywhere else. (See pictures of trade between China and Africa...
...officially a failure. Together, Coke and Huiyuan's combined share of the orange-juice market - itself just a sliver of the overall nonalcoholic-beverage market - would have been around 20%. The segment Huiyuan dominates - undiluted OJ - is for pricier products and is relatively small. Coca-Cola's Minute Maid brand plays in the less expensive, larger segment of the market. (Read a TIME story on Coke...
...Beijing was plainly taking into account considerations other than market share. Huiyuan is a high-profile national brand, and its sale to Coke had become a hobbyhorse for nationalists who often dominate popular Internet chat rooms in China. Zhu Xingli, founder and CEO of Huiyuan, famously said that he had "raised the company like a son" but was "selling it like a pig" - that is, at the market, for the highest price available. Blogger Zhang Xianfeng retorted, "The problem with selling to a multinational company is that it's no longer Chinese deciding which part...
...extracurriculars, if that. So if people are reading this, one thing I would encourage them to do is to really value those human connections. 7. FM: How has your Harvardian background helped you in your profession, if at all?AB: That certainly does help. Harvard is a recognized global brand, and a brand means a very small amount of information which stands in for a huge amount of information that is reliable. So all you lucky ducks at Harvard: well played. 8. FM: You were a TF in a chemistry class. How is teaching chemistry like teaching dating...