Word: brandings
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...recent salmonella outbreak at the Peanut Corporation of America has led to the recall of more than 1,800 peanut-containing products, from off-brand dog biscuits to Trader Joe's vegan pad Thai, and sent sales of peanut butter plunging 25%, despite assurances that jars on supermarket shelves are not tainted. But the panic illustrates just how thoroughly the legume (Arachis hypogaea is, technically, not a nut), fashioned into a paste, has permeated the American diet. Spread on crackers, slathered on celery, melted with chocolate: peanut butter goes with almost anything...
...chemist Joseph Rosefield fixed peanut butter's tendency to separate by adding hydrogenated vegetable oil; he called the thick, creamy result Skippy (probably after a popular comic strip), and a brand was born. Within the decade, Skippy was fighting it out with other established brands like Peter Pan and Heinz. Peanut butter and jelly sandwiches invaded children's lunch boxes soon after: by one 2002 estimate, the average American child eats 1,500 PB&J sandwiches before graduating from high school. In the 1990s, nut-allergy fears led some schools to eliminate peanuts from cafeteria menus. Still, peanut butter remains...
Does the Armani brand suffer a lot of damage because of counterfeit products? David Remenyik, BUDAPEST...
Among gift categories, IBIS World projects the sharpest drops for clothing and intimate apparel (don't expect the lingerie, ladies), dining out, jewelry, romantic getaways and flowers. Only greeting cards and candy, the smaller-ticket items, are showing a slight uptick. Brand Keys Inc., a New York City-based research and consulting firm, found that 15% of men and women said they would stay home this Valentine's Day, nearly four times as many as in 2008. Consumers also told the company they'd share gifts with fewer friends and family members. "Your great-aunt may not get something this...
After decades of good times, the Beaujolais winemaking region has been suffering a killer hangover. In the '80s and '90s, Beaujolais Nouveau was a global phenomenon, but abuses in overproduction and dubious vinification practices by some growers sullied the brand. These days Beaujolais is often seen as a mediocre, industrial product, rushed to bottle for release every November...