Word: brandings
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...father became the shoemaker to the stars in Hollywood, but Ferruccio Ferragamo, Salvatore's eldest son, wasn't content just to dress the feet of American celebrities. During 22 years as ceo of Salvatore Ferragamo Italia, Ferruccio has developed the company into a global luxury brand that generates half its business in Asia. During a visit to Hong Kong, the exiting ceo talked to Time's LING LIU about the company's Eastern expansion...
Very good question. If we produced in a cheaper market, we would make, short term, very big profit, but then we would question the quality, the continuity, the tradition and the "Made in Italy," which I consider a second brand to go next to the Ferragamo brand. We have decided to give up on margin, maintain high costs and think long term. On the other hand, I think some of our employees are a little spoiled. I work 12 hours a day, but our workers work less than eight. Now there is competition. Maybe we should all pull our sleeves...
...Ichinomiya plant sometime during the next five months, the company will be closing the book on a symbol of its golden age. For 40 years, the assembly lines at Ichinomiya, located southwest of Tokyo, have churned out products like Trinitron TVs that have helped make the Sony brand synonymous with quality and innovation in the minds of consumers worldwide. (See pictures of the history of Japan's interaction with the world...
...Sony isn't the only iconic Japanese brand that is taking a beating. Beset by a domestic economy in recession, a yen that is gaining strength, and evaporating sales, manufacturers that have long been considered best-in-class by consumers are reeling. Toyota, the world's No. 1 carmaker by sales and profitability, recently announced that it expects to post its first operating loss in seven decades for the fiscal year ending March...
...four will need to continue to shine if the Crimson hopes to have any success against powerhouses like Columbia next weekend. “Our team is definitely one of the stronger teams out there,” Cross said. “[Harvard coach Peter Brand has] been doing a great job recruiting. It’s good that we’re able to help out the team as much as we have been. Certainly we’re looking forward to a good Ivy match for the foil squad.” “Our women?...