Word: brandings
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...help raise capital, Ford has been shopping Volvo. There has been some hope that Sweden, where Volvo was founded, might buy the brand. So far, there is no indication that will happen. (See the 50 Worst Cars of All Time...
...smoothies to grocery stores because of production difficulties. "They still don't know who their core customer is," says Brian Moore, an analyst at Wedbush Morgan. "They have to define that. Is it the health-conscious consumer or someone who is looking for a treat? That's why the brand has had difficulty." Responds new CEO James White, an ex-Safeway executive who took over Jamba eight weeks ago: "From a historical perspective, that may be exactly right. But the current management team on the field, with its deep CPG [consumer products goods] experience, knows how to do this work...
...With adult clothing, pricey collector's dolls and a pickup bar, the store sends a clear signal that Mattel intends to seduce an older demographic. This isn't as crazy as it may seem. In Asia, the Barbie brand is not deeply entrenched, so grown-ups are less likely to automatically dismiss it as kids' stuff. Besides, Asians don't necessarily put away childish things as they age. Collecting toys such as Hello Kitty merchandise well into adulthood is common. "Asian culture loves cute," says Richard Dickson, general manager of the Barbie brand. "They're much more comfortable with character...
...itself to thrive, not merely survive, in a tough environment. Today, two-thirds of Barbie sales come from 150 foreign markets; international sales increased 12% in 2007, even as U.S. sales sagged by 15%. "What we're doing in Shanghai is an indication for the future of the Barbie brand," Dickson says. Mattel is already planning similar stores in Brazil and Mexico...
Michaels had been creating great business teams within a horizontal organizational setting for years. His colleagues were well aware that in previous positions at Mars he had moved brand teams [e.g., Snickers, M&Ms] and the Americas team to the high-performance, horizontal model. He had willingly given those teams more responsibility and power, so his new team knew he was coming from a place of respect for company values--and a solid track record of results. Past experience had taught Michaels that functional thinking and hidden agendas are classic behaviors exhibited by nonhigh-performing teams. More than a "burning...