Word: brandings
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...existing customers, who identify more with their cars than perhaps is healthy. "If you stop a Subaru owner at sporting event, ski slope, shopping center, they'll tell you, 'I love this car,' " says Mahoney. And being the opinionated-bumper-sticker type, they are more likely to recommend the brand than even Toyota or Honda owners...
...serious than one Senate seat, however. Political discourse is beginning to feel more like a clash of personality cults than a real debate. This type of discourse was all too prevalent this past election, when we heard more about McCain’s “maverick” brand and the antics of his running mate than we did his economic policy, and more about Obama’s immutable “hope” than his actual agenda. Indeed, despite the unique confluence of a crashing economy and a vice presidential opponent who provided day after...
...Boilen has his way, the Snuggie and its aggressive marketing campaign aren't going away. His company plans to introduce new versions later this year, from the Outdoor Snuggie to the Snuggie for Kids. "We're hoping this is going to be a brand in the U.S. for a long time to come," he says. Someone get Cameron Cosgrove another cigarette...
...These HFPA types are nobody's fools: they front-loaded the program with brand names. J. Lo, Bruce Springsteen and Winslet, the female lead of Titanic, all appeared before the first commercial. After that, it was pretty much the Independent Spirit Awards. Clint Eastwood, Brad Pitt, Leonardo DiCaprio, Tom Cruise, Dustin Hoffman, Angelina Jolie, Meryl Streep and other famous nominees were essentially table ornaments - party favors for the home viewer. The kings and queens sat there, camera-ready, for a call that never came. Instead of closeups on stage, thanking the little people, they got reaction shots when the awards...
...personal, involved, independently-minded assertion, your only job is to keep me awake. When I sleep I give C’s. How? By FACTS. Any kind, but do get them in. They are what we look for—a name, a place, an allusion, an object, a brand of deodorant, the titles of six poems in a row, even an occasional date. This, son, makes for interesting (if effortless) reading, and this is what gets A’s. Underline them, capitalize them, insert them in the top, “Illustrate...