Word: brandings
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Muji develops products in two distinct ways: from scratch or with the intent to improve on an existing one. That latter approach shows up in Muji's "undesign" redesign of chairs and tables by the German brand Thonet. An "anonymous" brand is particularly challenged in health and beauty, a category with products that people generally like to have fun with and buy to pamper themselves, says category manager Madoka Nagamoto...
...brand also incorporates consumers and new talent into the design process. The Muji Award, now in its third year, took on the theme of "Found Muji" and invited designers worldwide to submit ideas that adapt existing products to fit a different lifestyle. Last year's winners included a customizable towel and a stackable clothes hanger. "We're still a fairly new team," says Masayuki Yoshida, World Muji product manager, who is responsible for coordinating with outside designers. New and young: the average age of a category manager is 30. But the concept of "no mark, quality goods," which is nearly...
This doesn't mean Muji isn't aiming for bigger profits; the team also creates high-end furniture. But Yasui doesn't see it as a contradiction with the Muji brand. "We think of what we want and why it doesn't exist. That's where we begin...
Come early January, bagel lovers will find themselves munching on a different brand of carb during breakfasts and brain breaks...
Some dining halls have already tested out the new brand by offering samples and requests for feedback. Harvard University Dining Services spokeswoman Crista Martin said that student response has been positive and that the dining halls will serve Finagle bagels starting...