Word: brandings
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ZURICH The Cristobal salad plate ($82) is a best seller for Raynaud, the preferred china brand of the late Princess Diana...
Hugo Boss is the most recent big name to make its mark in New York City's Meatpacking District. The newly opened store's concept?to have all Hugo Boss labels displayed under one roof?is a first for the global brand. Distinctive design features include a complex lighting system that reacts to the weather and time of day, and a lattice-like structure that arches above the length of the store...
...With the sagging economy affecting overall charitable donations nationwide, the Salvation Army is braced for a disappointing kettle campaign this year. But the other mission of the program - publicizing the Salvation Army brand - is just as important, especially during these tough times...
...evolution of global fashion or a monograph on the guerilla-retailing model that Nigo and his associates pioneered; its uneven grammar and haphazard use of the serial comma alone should see to that. *A Bathing Ape is an unabashed love letter from Nigo (or Nigo ?, as he's branded in the book) and his co-authors to himself, and as such it plays up A BATHING APE's many successes while leaving any artistic, aesthetic or financial missteps well off the page. Still, what it does, it does well: if you're buying it as a coffee table book...
...core business strategy" to make its programs "more purposeful," as one executive put it. Although November is cookie month - your doorbell may be ringing - the Scouts don't want to be known for cookies and camping anymore. Instead, executives use phrases like "outcomes-based," "pathways," "gap teams," "fading brand image" and "market share" to describe the new approach. (See pictures of pioneering women in space.) (See pictures of pioneering women in sports...