Word: brandings
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...This brand of fervid romance packed 'em in for the first 60 years of feature films, then went nearly extinct, replaced by the young-male fetishes of space toys and body-function humor. Twilight says to heck with that. It jettisons facetiousness for a liturgical solemnity, and hardware for soft lips. It revives the precept that there's nothing more cinematic than a close-up of two beautiful people about to kiss. The movie's core demographic is so young, its members may not know how uncool this tendency has become. But for them, uncool is hot. And seeing Twilight...
Probably LeBron James'. He's very, very successful on and off the court. His brand is huge. And right now, off the court, LeBron is performing probably better than anybody, so I'm definitely going to go with the No. 1 brand...
...full-fledged business relationship that seeks opportunities far beyond Dubai. In 2006, Istithmar, another of the "Dubai Inc." companies owned by Sheikh Mohammed's government, took a major stake in Kerzner International, which owns and operates luxury hotels from Mexico to the Maldives, principally under the One & Only brand. "[Kerzner] fits very well with Sheikh Mohammed," says bin Sulayem (who is also chairman of Dubai World, the parent company of Nakheel and Istithmar). "I could see the eye contact between them. Sheikh Mohammed said, 'This guy has vision, and these are the kind of people we want...
...edition of Top Gear. A pilot of a U.S. version is already in the can, and a Russian series is set to air early next year. With a live arena show about to tour the globe, the aim is to "create the world's biggest motoring entertainment brand," says Wayne Garvie, director of content and production at BBC Worldwide, the broadcaster's commercial...
...Clarkson is key to Top Gear 's on-air attitude, but he and Wilman are also crucial when it comes to squeezing cash out of the brand. The men work closely with Global Brands, the BBC Worldwide unit set up last year to exploit some of the broadcaster's most marketable shows. Merchandising spin-offs - from Top Gear-branded cakes to video games - need the pair's approval long before the goodies hit store shelves. And rather than pay Clarkson and Wilman out of the cash that comes from TV licenses, BBC Worldwide last year took a stake in Bedder...