Word: brandings
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...Scarface Lives Among Us:" Tucker chronicles more than a dozen major news stories and pop-culture events that have revived the Scarface brand since 2006. One story details how a 24-year-old Indiana man robbed a bank while wearing a Scarface T shirt. A 2007 feature comments on the popularity of Scarface posters among teenagers ("every self-respecting guy needs a Scarface poster in his room"). And then there's the Scarface ringtone: By mid-2007, more than 2 million people had downloaded the "Say hello to my little friend!" audio file for their cell phone...
...deep recession, when consumers are hesitant to open their wallets, companies have to pull out all the stops to get their attention. But it isn't every day that an unforgettable (or unforgivable?) marketing campaign can drive so many people to distraction, causing them to loathe a usually admired brand...
...That's an understatement. But it's true that all of the negative attention - the news stories, the blog rants, the insulting YouTube videos - equates to free media for the Toyota brand. "That's worth a lot, especially in these tough times," says Akshay Rao, a marketing professor at the University of Minnesota. "You may dislike the Toyota ad for the aesthetics, but the underlying message of zero percent is coming through. Toyota is looking for recognition, recall and comprehension of the message." As painful as it is to admit - or hear the commercial yet again - "Saved by Zero" scores...
...retained earnings and don't borrow very much. We also have a very conservative policy when it comes to how we place our cash and our liquidity. We don't place anything in equities, so we haven't lost a dime so far. And the way we position our brand is as good value for the money. People know when they have less money what Ikea stands for. We're seeing new customers in our stores and it's a good time for us to take market share. In the U.S., we were 16th among furniture-only retailers...
...coalition, of "breaching neutrality" by saying that the State Canvassing Board would probably consider taking up the tossed absentee ballots. Ritchie has vowed to hold regular press conferences during the recount. "The whole world is watching to see if we're living up to our reputation as Minnesota - our brand," Ritchie says. "Accuracy is the only measurement by which we can determine who won this election." Ritchie does not expect the recount to be completed until at least Dec. 19. If the results are a tie, the contest could be decided by a coin toss...