Word: brandings
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...voters. McCain was not afraid to diverge from the Republican Party line, and he led the way in conservative support for embryonic stem cell research, gun control, and environmental causes. He gained a reputation for bipartisanship for his work on campaign finance and immigration reform. McCain represented a brand of conservatism that rallied moderates to the right. It was a brand that called to the doctors and lawyers and intellectuals of the world, “Come into the conservative fold—there’s a place for you with...
...well to consider how he got here. When he set out to run for President a second time, McCain and his top advisers decided they had to gamble with his most precious political asset: his brand. Team McCain was convinced that to capture the GOP nomination, its man had to prove himself a real Republican in every way. And so it made a bet: the McCain brand was so well established in the public's mind that he had plenty of latitude to woo suspicious conservatives without damaging his reputation as a straight-talking, independent maverick. Or so Team McCain...
...nation doesn't much need a big President in small times; it needs one when the future is spitting out monsters. We've heard so much about Obama's brand-new voters that we easily forget the others he found, the ones who hadn't voted since Vietnam or who had never dreamed they'd vote for a black man or a liberal or a Democrat, much less all three. But many Americans are living through the worst decade of their lives, and they have anger-management issues. They saw a war mismanaged, a city swallowed, now an economy held...
...Meanwhile, out in the states, Republican governors blame the folks at the top of the party for destroying the GOP brand through their ineptitude and graft. There is concern that Democrats not only have a better sales pitch but also that they are using better technology to attract money and turn out voters. "After 2006," says South Carolina governor Mark Sanford, "we put the same leadership back in place. It's just insane. In the corporate world, you would not do that." If Republicans claim to be the reform party of small government, Sanford says, they must first stop seeing...
...Remember this day, parents told their children as they took them out of school to go see an African-American candidate make history. An election in one of the world's oldest democracies looked like the kind they hold in brand-new ones, when citizens finally come out and dance, a purple-thumb day, a velvet revolution. A hundred thousand people came out in red states to hear Obama; a hundred fifty thousand turned out in purple ones, even after all this time, when they should have been sick to death of Hope and Change. In Michigan, people...