Word: brandings
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...team is consistently a national contender. “If you want to see a sport at the highest level, fencing is certainly one of those sports that can offer you a situation where you can really see something at the highest level,” head coach Peter Brand said.On the women’s side, the silver medalist, two-time All-American, and 2005 national champion Cross returns to compete in the foil along with junior co-captain Arielle Pensler and junior Anna Podolsky. Fellow junior and 2007 All-American Misha Goldfeder will join the team...
...infuse your sweats with style? We Harvard types love to multitask, and what better way to simultaneously put your school spirit and fashion prowess on display than by donning Pink’s new Harvard garb? (Victoria’s) Secret’s out: the Harvard brand is pretty pervasive—you can find the “big H” on pretty much everything from dog bowls to bottle openers. I like to think of it as some positive rebranding; if Victoria’s Secret could turn Tyra and Giselle into stars, it can certainly...
...spare time, this senior designs a critically-acclaimed line of ties. Like Batt, he’s also considering a future in the design world. “I may expand my brand in the future to include home décor items...
More fundamentally, Aldi concentrates on selling core, high-volume grocery products, like ketchup, cereal and coffee. Want a choice? Forget it. By offering a single brand, usually a private label in a single size, Aldi executives say they can substantially undercut conventional retailers on 90% of the products the store sells. Nor do customers have to make any trade-offs in buying private labels. Consider the sleek, dark 16.9-oz. bottle of Ariel Extra Virgin Olive Oil ($4.29). Or the 13-oz. box of Fruit Rice cereal ($1.69). "You wouldn't be embarrassed to have that on your counter," says...
...Democratic challenger, Anchorage mayor Mark Begich. The numbers will change in the wake of the verdict, but it's worth noting that those polls had actually been moving Stevens' way, slightly, since he was indicted in July. It's possible that in Alaska, even a sullied Ted Stevens brand could be enough to win him election. After all, with oil prices tanking, voters could well buy Stevens' implied argument for his candidacy - that the state will have a hard time building the kinds of roads, bridges and schools they've come to expect without Stevens there to lard...