Word: brandings
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...idyllic campus with kindly professors who head the dorms, a dining hall that's a social hub and a living room, interhouse rivalries and organized activities galore. But if you're thinking high school, think just a little bit higher; this is the Commons at Vanderbilt University, a brand-new campus within a campus to house the entire class of 2012, 10 professors and its own Dumbledore-like dean. The school spent $150 million and a decade creating this community, designed to help 1,570 first-years get acclimated to college life. And the Commons is just the most holistic...
...McCain tried in the final debate to say that his own brand of change is good change. A tough move. The hardest thing in politics is for the incumbent party to run on change. Remarkably, it was at the end of the last debate when McCain remembered to mention that the Democrats have controlled Congress for the past two years...
...Public Health’s Program on Humanitarian Policy and Conflict Research. Though Harvard has been intimately involved in the establishment of the Lab, Bruderlein said the University’s involvement has been deliberately limited out of concern that too close an association with Harvard’s brand name could alter the character of the Lab by drawing too much publicity too early. “In part, this is an effort to avoid a brain-drain and keep local conditions intact,” Bruderlein said. But Bruderlein added that he hopes Harvard can still serve...
...wrote a best-selling book on the Taliban, said that the group has become a regional security problem—not just an Afghani one—and that it is causing instability in much of central Asia. “The Taliban has become a kind of brand now, not just of extremism but a model of society,” Rashid said. That “brand” largely moved into tribal areas of Pakistan after the American invasion of Afghanistan in 2001. There, they trained virtually unimpeded until the Pakistani army began to intervene...
...field," argues Russell Riley of the Miller Center of Public Affairs. "We hear a lot about John McCain throwing Hail Mary passes. Well, there are certain times in football games when a Hail Mary pass is called for." At a time when the gop is in shambles and its brand worth about the same as mortgage-backed securities, any Republican candidate would need to change the dynamic of the game. You can judge how well he throws the pass, but you have to value him with some kind of discount, Riley says, "as opposed to a candidate who inherits...