Word: brandings
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...writes in a typical summation. The effect can be grating-a magazine which calls the naked librarian gracing its pages "as dewy as a decimal system" cannot then be said to embody the Cold War ideological gulf demonstrated by Nixon and Khruschev's "Kitchen Debates." Hefner was a canny brand manager and a social visionary. He prodded the public to bare its darker desires-and in the process demystified sex for a generation. However, Watts may be inflating the impact of a man whose enduring legacy is a magazine often found stashed under teenage mattresses...
Plenty of shopaholics claim to live at the mall. But when the Americana at Brand opened in Glendale, Calif., in May, shoppers really got a chance to make themselves at home. That's because the $400 million retail complex includes not just Cole Haan, Barnes & Noble and Urban Outfitters but also 100 condos and 238 apartments--part of real estate's mixed-use trend. Since the Americana's opening, however, the economy has taken a tough turn. TIME's Rebecca Winters Keegan asked Lawrence, V.P. of sales at a company that makes motion-sensor trash cans, about life...
...want to hang out with him--and buy his bikes. Just ask Harley-Davidson. The hogmaker fell under Buell's spell 15 years ago when it decided to purchase a 49% stake in the tiny company as a way to attract a younger demographic to the iconic baby-boomer brand. Harley kept increasing its stake over 10 years and finally bought it all in 2003, even though Buell accounts for a mere 2% of Harley's sales. "What does Buell bring to Harley?" asks Don Brown, analyst and president of DJB Associates in Irvine, Calif. "Good question." In 2007 Buell...
With 195 employees--compared with Harley's 10,000--Buell relies on teamwork, ingenuity and a personal touch to churn out top-notch bikes at affordable prices. Its cycles aren't mass-produced, which is part of the allure that distinguishes the brand from better-financed Japanese competitors. "We need to be more nimble and entrepreneurial in spirit to compete against much larger companies," says Jon Flickinger, president of Buell Motorcycles...
...Yale has played a sloppy brand of football this season. The Bulldogs turned the ball over four times in their Week 2 loss to Cornell and blew a 21-7 lead over Holy Cross before barely winning in overtime last week...