Word: brandings
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...both celebrating and condemning the nihilistic flag flown by Reykjavík's listless postyouths, Kormákur managed to capture the city's brand of self-deprecating cool before it joined Björk as a cultural export. Today, you won't find too many Icelanders moaning so publicly about their dark, isolated lot in life. But you will find the spots where Hlynur and his friends live out their days of beer, cigarettes and one-night stands. Chief among them is Kaffibarinn, the pub at the fulcrum of the movie's social world, which still challenges its guests...
Cadbury Schweppes' two-pronged portfolio of candy and soft drinks wasn't too far off strategically from the soft-drink and snack-food approach that has served PepsiCo so well. The difference is that Pepsi has Pepsi, not Dr Pepper, as a top brand and an organization that can execute to the last bottle cap. For Cadbury, growing two separate businesses proved an insurmountable task, undone by bad execution, bad luck and the weird actors who dominate candyland--the secretive, privately held Mars Inc. and the stumbling, publicly held Hershey Co., which is controlled, ineptly, by the Hershey Trust...
...endive salad for a big populist pile of economic red meat. Last week Ohio governor Ted Strickland called for Obama to "speak more clearly and specifically about the kitchen-table, bread-and-butter issues." While Obama has to be careful not to delve too far into Strickland's brand of Stone Age union economics, reconnecting with basic Democratic economic issues is good advice. Obama cannot reclaim the lunch-pail wing of the Democratic Party simply by treating Hillary Clinton like a monarch at the convention. These voters are not hers to deliver; Obama has to earn them back...
...variety of condom options is not only a smart business move, it's good for public health. When used properly, condoms don't just act as contraceptives; they also prevent the spread of most sexually transmitted infections, including HIV. That means sexual-health educators, public health officials and condom brand CEOs alike are interested in finding ways to make condoms more appealing, especially to young people...
...Having condoms in different sizes we think is a good and smart idea," says David Johnson, group product manager of Trojan Brand Condoms. Trojan's parent company, Church and Dwight, makes nearly 8 out of 10 condoms sold in the U.S. But different-size condoms introduce their own problems: namely, men aren't very eager to buy a small size. Trojan's Magnum line, whose condoms are 15% bigger than regular ones, accounts for 13% of the U.S. market. But when the company introduced a smaller condom several years ago, it had to discontinue...