Word: brandings
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...several thousand strong occupying the courtyards and alleys here in Songzhuang, in Beijing's eastern suburbs. The conversation ranges from gossip about colleagues through the sources of artistic inspiration to the merits of colleges in Australia, where Lu's son is studying. Later, Lu and I hop into his brand-new, lime green Jaguar and drive over to the site of the sprawling house he is having built overlooking a small lake. Proudly showing off the view from the second floor, Lu extols the virtues of living in Songzhuang. "All my friends and colleagues have moved here...
...young Chinese woman in tight denim shorts dives from the stage onto the crowd and is passed hand to hand around the room before being unceremoniously dumped onto the floor. Carsick Cars launches into the song Zhongnanhai--the name of both the central government compound and a popular cigarette brand. In what could pass for political commentary--or possibly following some critical impulse obscure even to themselves--people in the crowd shower the band with loose cigarettes...
...dispute spiraled. In one notable consumer revolt in 2005, media pundit Jeff Jarvis used his popular blog BuzzMachine to chastise Dell founder Michael Dell on the quality of the company's laptop and customer service. A legion of other dissatisfied customers piled on. The resulting consumer firestorm damaged the brand name, writes Blackshaw: "A swarm of digital termites ended up eating away at the reputation Dell had spent countless millions of dollars to create...
...Luckily, he says, this bond can be monitored, measured and repaired: "Whether you hire a major firm like Nielsen Online, Cymfony/TNS, Umbria or BuzzLogic, or use any of the various free tools available online, you should be religiously mining the Web to understand what CGM is saying about your brand...
...their way onto the big stage." So say the three authors of this smart analysis about the latest developments in global competition: "One day, it may be your company that Tata Group wants to acquire, your child calling home from Shanghai, your job moving to Mexico City and your brand-new Changfeng gleaming in the driveway." The trio urges U.S. companies to fight back by creating low-cost, high-quality and ingenious products and by reaching deep into big markets. And to "adapt, adopt and synthesize ideas from everyone and everywhere...