Word: brandings
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...President who best summoned this brand of patriotism was Ronald Reagan. After the humiliation of Vietnam, stagflation and the Iran hostage crisis, Reagan--the nation's oldest President--served as a living link to a stronger, prouder, earlier America. "I would like to be President because I would like to see this country become once again a country where a little 6-year-old girl can grow up knowing the same freedom that I knew when I was 6 years old, growing up in America," he once declared. As a matter of historical fact, that statement was downright bizarre. When...
...search term usage in the online retail sector is "new" versus "used." The volume of searches that contain the term "used" in search queries has increased 21.8% since the beginning of the year, indicating that people are using the Internet as a means of locating price savings over "brand new." This change in consumer behavior is also apparent in the individual domains with the greatest increases in traffic over the last year. The online classifieds website Craigslist.org is up 93.4% comparing the week ending May 31, 2008 to the same time period...
...Since becoming the presumptive nominee, nearly every step Obama has taken seems to underline the message that his brand of change is not threatening or even revolutionary. His first general-election ad, "Country I Love," is a 60-sec. paean to his Main Street normalcy. In it Obama extols policies designed to reach across the aisle, such as "cutting taxes" and "moving people from welfare to work." His initial choice of Washington power broker Jim Johnson to run his vice-presidential search was also traditional: Johnson had done the same job for John Kerry in 2004 and Walter Mondale...
...Unlike McCain, however, no amount of careful brand positioning will stop an Obama presidency from signifying undeniable and historic change: he would be the first black President, the first Democrat in the White House since Bill Clinton and the first President of his generation. He has already revolutionized the way people donate to, and help organize, campaigns. All of which means that Obama faces a unique political challenge. As he tries to maintain the fervent grass-roots enthusiasm that has gotten him this far while appealing to enough independents to take him to the White House, the Illinois Senator must...
...McCain's more traditional abortion rhetoric is leavened by his carefully maintained political brand as a "maverick" politician. Nancy Keenan, president of NARAL, believes that has led many voters to make incorrect assumptions about McCain's views on abortion and is one reason he is now courting pro-choice women, particularly Hillary Clinton's supporters. "People think that he's a maverick and that must mean that he's a moderate," Keenan says. "And they come to the conclusion that if you're a moderate, you must be pro-choice...