Word: brandings
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Freitag thinks there's a pent-up demand for these hotels. When Starwood introduced the Westin Heavenly Bed, he says, "everyone thought it was, if not crazy, then highly unorthodox. Now name any brand, unless you're low-end economy; they all have deluxe beds." Starwood countered with the Heavenly Bath, and the industry followed. This time, says Freitag, "other brands aren't about to let Starwood get out in front...
...Coke denied polluting water and sucking wells dry in India, but Seabright admits it mishandled the controversy on the p.r. front. "If people are perceiving that we're using water at their expense, that's not a sustainable operation," he says. "We sell a brand. For us, having goodwill in the community is an important thing." Last December, Coke spent $10 million to establish the Coca-Cola India Foundation, which has already installed 320 rainwater harvesting structures in 17 Indian states, and plans to provide clean drinking water to 1,000 schools...
...global-warming debate has introduced some new catchphrases into the business lexicon. Becoming carbon neutral, for example, is now a goal for multinationals like Dell, HSBC and Tesco. But for another well-known international brand, becoming carbon neutral isn't enough. Last June, Coca-Cola CEO Neville Isdell flew to Beijing and pledged that his company would become "water neutral" - every drop of water it uses to produce beverages would be returned to the earth or compensated for through conservation and recycling programs. "Water is the main ingredient in nearly every beverage that we make," Isdell said. "Without access...
...interests have dominated how the economy is run," says David Bevan, a sustainability expert at the University of London Royal Holloway's School of Management. "Now, it's more about being a community player." But Coke's water-conservation efforts go beyond altruism. It's trying to protect its brand and ensure the availability of a crucial ingredient. By 2025, two-thirds of the global population will face water shortages due to climate change, urbanization and population growth, according to a recent JP Morgan report. Marc Levinson, lead author of the report, says businesses that don't address looming shortages...
...local government forced Coke to shut down the plant. In 2006, when a New Delhi research group found high levels of pesticides in Coca-Cola and PepsiCo's locally produced soft drinks, several Indian states banned their sale. The incidents were particularly worrisome because they hurt Coke's brand in a rapidly developing market that's considered key to future growth...