Word: brandings
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...iconography of brands is Walker's specialty. With a compelling blend of cultural anthropology and business journalism, he makes us fess up about our dependence on brand-name products and explains our nearly irresistible urge to use what we buy to broadcast our identities. Marketers spend millions, Walker says, to attach a story to every object they sell. "If a product is successfully tied to an idea, branding persuades people--whether they admit it to pollsters or even fully understand it themselves--to consume the idea by consuming the product," he writes. "A potent brand becomes a form of identity...
...Some of Clinton's own strategists are doubtful that Obama will offer to make her his running mate - in no small part because that would mean bringing Bill aboard. Her presence on the ticket would also undercut Obama's core message of change and his promise of a new brand of politics. However, advisers say that in the interest of unifying the party, there may well be a good argument for tapping one of the Clintons' high-profile supporters, such as Indiana Senator Evan Bayh or Ohio governor Ted Strickland...
...table, talking kicks. "People know you're real when you're focused," Peck says, when asked if Under Armour's specialized trainers exclude a swath of potential customers--like weekend warriors and the average Joe who just wants something, anything, for the treadmill. Plank is preaching: The brand has proved itself in apparel and cleats and is ready for the next step. "We've paid our dues," he says. True. But how much will Nike raise the cost of membership...
...ruthless, the detritus of an era in which Democrats sold out their ideals to get elected. Obama's backers generally feel about the Clintons the way Reaganites felt about Gerald Ford and the way beer aficionados feel about Bud Light: that by compromising core principles, they watered down the brand...
...does not have much of an educational component to it--nor is that what Stuckey is aiming for--but it does try to get messages across. By having Rufus hold an oversize cereal box and urge kids in an exaggerated manner to get their parents to buy that exact brand, for example, the show tries to expose marketing strategies. "We want to make kids savvy by poking fun at these things," Stuckey says...