Word: brandings
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...poster hangs over the desk of Kevin Plank, CEO of Under Armour, the red-hot athletic-apparel brand that has joined Nike, Adidas and New Balance as a major player on the market. Under Armour pitchman Eric Ogbogu, a former NFL lineman, is flexing his impressive pecs; underneath him, the tagline reads protect this house...
...helped it grow at a blistering 65% annual rate. Under Armour, which had $640 million in sales over the past year, had been scoring on the stock market too, making Plank's shares worth some $1 billion at the peak. But as Plank prepares to move the Under Armour brand out of its comfort zone into the cutthroat, $18.3 billion athletic-footwear market, he is exposing Under Armour's house to a tornado...
...strategist, though, Plank is more brains than brash. Many analysts admire his approach to expanding his brand. Under Armour could have jumped right into one of the two biggest sports-footwear categories--running and basketball--to try to steal share from Nike, Adidas and other Bigfeet. Instead, the company chose a more disciplined approach. Under Armour tested the footwear landscape about two years ago, when it started making American-football cleats. Selling soccer shoes against Adidas and Nike would have been suicidal. Football is a small, specialized market--about $250 million in the U.S. "Our No. 1 goal was authenticating...
...harsh realities of Tuesday's results may not sink McCain, who has carefully cultivated an image of being a party maverick and who polls well ahead of the Republican brand. But they do portend the possibility that the Congressional Democratic majority could grow to a size not seen since the 1980s; though it is still early in the cycle, political observers say Democrats hope to pick up one or more Senate seats and as many as a dozen more House seats. Or as Larry Sabato, a political prognosticator at the University of Virginia, put it, "Republicans have to worry that...
...interview that McCain was "losing his bearings as he pursues the nomination" by making negative attacks. Within hours, adviser Mark Salter had released a blistering memo saying the comment was a "not particularly clever" knock on McCain's age. "We have all become familiar with Senator Obama's new brand of politics," Salter concluded...