Word: brandings
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...started his one-man-campaign for kids' health in 1991 with the book Go, Go, LazyTown! It became a best-seller in Iceland, and other LazyTown-branded books, stage musicals and a 24-hour radio station soon followed. After 10 years establishing the brand in Iceland and Scandinavia, Scheving decided to approach Nickelodeon with the idea of a TV show. He wowed Nick exec Brown Johnson - now the network's president of animation - with an exhaustingly acrobatic pitch. "Magnus walked into the meeting on his hands. We talked for a while about the show and then he started...
...called the case "worse than Rodney King" and came to town to visit one of the beaten suspects. "We let him know we didn't particularly like outsiders coming in and making comments about a situation he wasn't aware of," Mondesire told TIME. "But he practices his own brand of headline grabbing. So let him do his own thing...
...3DVIA is currently a free site, but eventually Dassault will look for revenue streams. It may, for instance, charge manufacturers if their brands and products are used as models or in user-generated games. "They'll be happy to contribute if they know they're going to get brand awareness and brand placement in some of these virtual worlds," Wilson says. It could also sell or license premium content to users...
...misjudged the mood That was probably her biggest blunder. In a cycle that has been all about change, Clinton chose an incumbent's strategy, running on experience, preparedness, inevitability - and the power of the strongest brand name in Democratic politics. It made sense, given who she is and the additional doubts that some voters might have about making a woman Commander in Chief. But in putting her focus on positioning herself to win the general election in November, Clinton completely misread the mood of Democratic-primary voters, who were desperate to turn the page. "Being the consummate Washington insider...
...Obama rolled out his familiar themes in answering Allen's question. This time last year, he said, no one thought that a black guy named Barack Obama was going to beat the best Democratic brand name, the Clintons. "The problem," he said, "is once you're a front-runner, it's the obligation of the candidates who are behind to try and whack you over the head." He acknowledged the furor over his former pastor's comments and his own San Francisco statements, but he said, there's something about his campaign "that's right, that's true." More pointedly...