Word: brandings
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...comparison with Cross’s other accomplishments. The rising senior, who is currently ranked 11th in the world in the foil weapon, is one of the greatest female foilists in United States history. “She’s just exceptional,” Crimson coach Peter Brand says. “American fencing has never seen anything like this. In foil, she is the best we’ve had in the modern era.”Last week, Cross, who is currently the top-ranked foilist in the nation, was named to Team...
...Nobel Prize for Literature for writing a memorable slogan. But you will earn a well-deserved place in marketing history, according to this engaging teaching guide/love letter to "words that sell brands, grip fans & sometimes change history." After all, says Cone, the chief marketing officer for Epsilon and a veteran phrasemaker, look at the enduring impact of power lines such as Morton Salt's "When it rains it pours" (1912) and McDonald's "You deserve a break today" (1971). Whatever you do, counsels the author, "change everything but a great line." That sort of inspiration, he maintains, is the voice...
Infiltrated by the Militias Not all Iraqi forces are so inept; several army brigades in the north, especially those composed of Kurds, have performed well on the battlefield. For the rest, the most charitable explanation is that it's unreasonable to expect a brand-new army and police force to stand up in such a short time. Iraqi soldiers get just six weeks' basic training, cops only eight--hardly the best preparation to do battle with a bewildering array of enemies, ranging from al-Qaeda terrorists and Iranian-backed Shi'ite militias to well-armed criminal gangs. Motivation is another...
...administrative decision to blur the line between two educational eras, however, seems less like an easygoing brand of understanding and more like a collective vote of “no confidence” in the much-heralded replacement to the broken Core. What is more, this freedom of choice may banish our new enrollees to bureaucratic quicksand, as a rocky curricular transition will likely leave them with neither substantial course selection nor the guidance to make essential academic decisions...
...incoming Dean of the College Evelynn M. Hammonds must refocus Gen Ed around a meaningful educational philosophy. In their preliminary report a year and a half ago, the chairs of the Task Force on General Education, English professor Louis Menand and philosophy professor Allison Simmons, presented a brand of liberal education that sought to prepare students to engage with an increasingly globalized and multicultural world. It was more than just a revamped Core curriculum; Gen Ed was meant to be a forerunner in 21st century American higher education...