Word: brandings
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...less focused on winning votes in Alabama and Kentucky, two states that he is expected to carry in a general election, than broadcasting a national message. The McCain campaign is now focused squarely on exploiting the ongoing Democratic infighting between Barack Obama and Hillary Clinton, by building the McCain brand. "Every day they run a primary campaign, we run a general election campaign," explained Mark McKinnon, McCain's senior media adviser, as the campaign bus rolled through Kentucky. "And every day we run a general election campaign is a good...
Obama has denounced what he calls Karl Rove--style negative campaigning, asserting that voters are looking for a fresh brand of leadership. The Illinois Senator has never faced a rough general-election contest and on four separate primary days has failed to drive Hillary Clinton from the race, each time exhibiting a touch of entitlement and defensiveness rather than a fighting spirit...
...resources. In front of the Science Center yesterday morning, the Environmental Action Committee (EAC) and the Resource Efficiency Program (REP) held a “Bottled Water Taste Test” to see if there was a noticeable difference in taste between Cambridge tap water and expensive brand-named bottled water. Students performed poorly, to the jubilation of the EAC and REP student representatives. “It’s pretty clear people can’t taste the difference between tap and bottled water,” said Zachary C. Arnold ’10, EAC co-chair...
...similar schools have emerged in the wealthier neighborhoods of this prosperous city in recent years. Jayakumar Swamyshree runs Pranava Yogadham, where he offers courses of varying durations, but usually with up to four sessions in a day. Like many teachers and students, he is critical of Jois's brand of yoga, which many teachers in Mysore have adopted - largely to attract foreign students and their dollars. "Yoga's about liberation, emancipation, inner peace, harmony... That's the ultimate aim of yoga - kaivalya. It's not just about a perfectly sculpted body," he says. He also says Jois's fees...
Under Lee's guidance, Samsung transformed itself from a little-known purveyor of second-rate electronics into a major producer of mobile phones, LCD panels and memory chips with a globally recognized brand name. However, Lee also became a symbol of the difficulties Korea's major corporations have faced in modernizing their management practices. A shadowy figure rarely seen in public, Lee was treated as a demigod by Samsung employees but his actual role in managing the company remained opaque. Through complex networks of cross-shareholdings, Lee, the son of Samsung's founder, played a dominant role in directing...