Word: brandings
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...watched by those under 21. According to Nielsen ratings, 88 percent of those watching the tournament were 21 or older, and the median age of viewers was 47. Furthermore, studies have shown little correlation between beer advertising and overall alcohol consumption—instead, such advertising typically changes the brand or type of alcohol people consume. It would be an overreaction to censor beer advertising because of its purported effect on such a small fraction of the audience. Though it is probable that reducing the amount of beer advertising could have some, albeit minimal, effect on underage drinking...
...Boston’s beer industry is walking on shards of glass, days after it issued a recall order on as much as a quarter of its bottled beer production. The Boston Beer Company, Inc. issued a recall earlier this week of faulty glass bottles containing their signature brand Samuel Adams beer. “It is roughly 25 percent of our total inventory,” said Seana Phillips of the company’s Investor Relations Office. “Our medical experts think that less than one percent of those bottles actually contain glass...
...clothing and fabric designer named Vuokko Nurmesniemi, who worked for Marimekko only from 1953 to 1960, who really forged the brand's simple styles and its legacy of distinctive silhouettes, including that of Kennedy's shift. As for the company's eye-popping Tasaraita stripes, these were developed in the '60s by Annika Rimala. The patterns have been designed mainly by freelance artists, the most famous being Maija Isola, who by the time she died in 2001 had created more than 500 prints for Marimekko. She was able to mastermind an astonishing range, from the intricate and folkloric Ananas...
Anyone can submit a design to Marimekko, though the lion's share of those chosen for production come from Finns, who best understand what has become, in effect, a national brand. Maija Louekari, 25, who grew up in a far-north home full of Marimekko and had her first design produced when she was only 21, imagines her creations as "little children being sent out into the world." As for why her color combinations are so bold, she responds in a lilting accent, "It's so cold and dark, you need something delightful...
Comparing the cache that comes with the Pulitzer—the nation’s most prominent award for journalism and letters—to the gravitas associated with the Harvard brand name, Feeney said that he is “both deeply grateful and very humbled” by the award...