Word: brandings
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...tent in the courtyard of the town's temple. Buddhism is central to life in this tiny Himalayan kingdom, and temple grounds are regularly used for town meetings. Just then, a local election official called with news: no political party could hold a meeting near a temple, since the brand-new draft constitution separates church and state, much as the U.S.'s does. The party organizer argued that the choice of venue had nothing to do with religion and everything to do with the temple's nice lawn and handy power outlets. But a rule's a rule, so campaign...
Black is seeping into the beauty and home markets too. Baccarat just introduced a collection of black crystal goblets, and Chanel Beauté's black satin nail polish is one of the brand's best-selling products. Costume jewelry from Lanvin, a fashion insider must-have, features black ribbons and stones. French perfumer Kilian Hennessy, who introduced a fragrance collection last November called By Kilian, has set himself apart from the trend of transparent scents by introducing a more complex and mysterious composition called L'Oeuvre Noire...
...Jaguar Cars, one of Britain's most iconic - and troubled - automotive brands was on the block. The Ford Motor Co. and General Motors Corp., Detroit's two biggest heavyweight players in the industry, both wanted what resembled a dented, but potentially valuable, possession. Ford won the ensuing bidding war, paying $2.5 billion for the coveted car brand. Accelerate ahead 11 years to 2000, and Ford again had its checkbook out, paying $2.7 billion for Land Rover, another luxury British carmaker that had run into some rough road. It also invested many billions more trying to turn both companies around, mainly...
...Wednesday, Ford announced it was selling both brands to Tata Motors of India for $2.3 billion in a deal that's been in the works for months - and is about half the price Ford paid for them in the first place. Analysts say Tata's scored a bargain-basement price for Land Rover alone, since it is already a profitable brand (Ford doesn't break out financial figures for individual units). Jaguar, however, continues to lose money and its sales remain in free fall. Despite hitting a high-water mark of 130,000 sales in 2004 - which Ford felt could...
...that you've moved the Versace brand into a full-blown lifestyle brand, will we see a Versace edition of the Ford Mustang or perhaps a Lamborghini or a Ferrari? Peter Watt, Dearborn, MichiganYes, you will. I already designed a Lamborghini-It's a Murcielago Lamborghini. We designed a limited edition, which I love. I love cars. I wouldn't drive a Lamborghini, though, because I think I would be too dangerous as a driver...