Word: brandings
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...there a dream with the Versace brand that you have yet to see fulfilled? Michael Saleh, Washington D.C.Yes. It's to establish a luxury brand-as it is right now-even when I am not around anymore...
What characteristic of the Versace brand have you kept alive to immortalize your brother? Armando Rodriguez Davila, Mexico CityGlamour. When Gianni started, fashion was about being safe, being sophisticated. The word glamour didn't exist. Gianni invented glamour. It meant women not being afraid to embrace femininity and sensuality. I make sure glamour stays...
...What is your proudest professional achievement so far? Shahab Moghadam, Saratoga, Calfi.That the Versace brand is very strong and recognizable around the world...
Would you consider partnering with mass-market brands like H&M? Grace Lien, Hong KongI don't think so. Versace is positioned in the luxury-brand market, and only in that way can you be established forever as a luxury brand...
...brother. I wanted nothing to do with fashion anymore, because of the pain of losing my brother-I thought fashion would not exist without him. Then I thought, Gianni wouldn't like this. He would love me to continue his job and continue to fight for the Versace brand to survive. That made me find the strength...