Word: brandings
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After her brother Gianni was killed in 1997, she took over the family business and built it into a global brand, with a new menswear line out this month. Donatella Versace will now take your questions...
...company, known for its rough-and-tumble motorcycle jackets, has experienced quite a renaissance. Featured in dozens of big-budget movies?Tom Cruise had more than 80 Belstaff jackets on set while filming Mission: Impossible III, and Leonardo DiCaprio said his helped him prepare for The Aviator?the brand has developed a clientele that includes everyone from Hollywood A listers to the Dalai Lama. A true leader of the pack, Belstaff has been in business since 1924, when the British company broke new ground with its use of breathable, waterproof waxed cotton. Steve McQueen wore Belstaff in The Great Escape...
Gruosi-Scheufele, an energetic blond with a 20-carat sparkle in her eye, is sitting with her father, Karl Scheufele, in Chopard's New York headquarters several days before the opening of the company's Thierry Despont-designed Madison Avenue flagship. Just for the occasion (it's the brand's 100th store), she's had 20 exceptional pieces of jewelry specially crafted in Chopard's Geneva workrooms, and the pieces are finally starting to emerge?one more extraordinary than the next. There's a necklace of black diamonds, amethysts and sapphires, and another one that features at least 20 emeralds...
...passionate about stones," says German-born Caroline Gruosi-Scheufele, co-president and design director of Chopard, the Geneva-based fine-jewelry brand. "Real rocks," she insists...
...past two years, Gruosi-Scheufele has been focusing on the development of the family owned brand's high-jewelry collection, or what she affectionately calls the "real rocks." "There's not much real creation in the market at that level, and so we wanted to fill the gap," she explains. Ever since Gruosi-Scheufele joined the company, which her father bought in 1963 from Paul-Andre Chopard, a descendant of the founder, Louis-Ulysse Chopard, she has been looking for ways to expand the brand beyond its watchmaking roots. In 1976 she came up with the concept of Happy Diamonds...