Word: brandings
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...receives one of Bulgari's tiny, square black boxes as a gift from her boyfriend. Expecting a solitaire ring, she might just find an exquisite piece of handmade chocolate?delectably filled with Sorrento lemon, Sicilian orange or pistachio?from the Italian jeweler's newly installed chocolate shop in the brand's lifestyle store in Tokyo's Omotesando. That has not kept chocoholics from flocking to the first-floor outpost, which is reportedly selling 700 to 800 pieces a day, for a taste of master chocolatier Miura Naoki's gems. And for a special occasion (one that doesn't require...
Giorgio Armani is one of the top brands named by core luxury millennials as a 'luxury brand...
...Brand Interest and Ownership...
Last November I went to Tokyo to trail Giorgio Armani while he opened the first Armani tower in Ginza. What struck me most?apart from the marvelous idea of seeing the ultimate minimalist designer in the birthplace of minimalism?was the way Armani kept positioning his brand for a younger generation of Japanese consumers. Everything, right down to the way the handbags and small leather goods were displayed in the window of his new shop, was about luring these coveted new luxury aficionados into Armani's universe. All around the world, designers and luxury executives are jockeying to appeal...
...night so I felt better when I was fencing.” The senior just missed out on qualifying for the final four and a chance at the national title. “It was a really good day for him fencing-wise,” Harvard coach Peter Brand said. “It was one of those situations where if he made the final four, he would have had a good shot at winning because he already beat three of the four semifinalists.” Senior Alexa Weingarden, competing in women’s saber...