Word: brandings
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...been just over a year since Swiss luxury-accessories company Bally hired American shoe designer Brian Atwood, 40, to infuse some glamour and vitality into the brand. With a résumé that includes a six-year stint at Versace and a namesake shoe line that draws raves from Hollywood, Atwood knows a thing or two about glitz. As Bally's first creative director since 2002, he's also got his mind firmly focused on giving the brand a new look. "Desirability is the main focus," says Atwood. To begin, he dipped into the 157-year-old company's archives...
...today's booming luxury-watch market, it takes more than a pretty product to keep up with the industry's top players. Concord's new C1 (above) is the brand's impressive attempt to reclaim a spot in watchmaking's top tier. Over the course of its history?the company marks its 100th anniversary this year?Concord has produced timepieces for world leaders and, owing in part to its advancements with quartz watches in the 1970s, has been at the vanguard of engineering. But in recent years, public perception of the brand has veered toward the staid side of traditional...
...Second Edition, 2000, and Millennium Edition were all released, but Microsoft continued to offer DOS as a viable option for its clients with older hardware or software needs . Supporting consumers who still use a firm’s older products is not just good business; it also guarantees brand loyalty and future sales. By stopping this practice with Vista’s introduction, Microsoft is eroding this precedent...
...sharp look--a departure from his usual boardroom standard issue--suggested a calculated step up for Japan's No. 3 automaker. The GT-R--part luxury vehicle, part sports car--is Nissan's bid to compete head on with Ferrari and Porsche. For a company that has built its brand on the 3.6 million reliable midrange vehicles it produces every year, that is no small ambition. Think Ultraman meets Bond in a car designed for everyman--everyman who has $80,000 to spend. Building that car required Nissan to throw out much of its development know-how. Instead...
...promising voters a change in “the ethics of Albany.” Ironically, just two years into office, Governor Eliot Spitzer was caught spending $4,300 for a few hours with a prostitute. It appears that Spitzer, more so than Albany, needs to change his brand of ethics. Given that his was a political career shaped by a fight against corporate corruption, Spitzer’s hypocrisy is as stunning as it is disheartening. Spitzer’s resignation yesterday after a burst of public outcry was the best and only thing he could...