Word: brandings
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Although that feud is part of sports lore, the saga of Adidas also holds insights into the durability of a global brand. Adidas survived corporate intrigue, near bankruptcy and being outmarketed and overtaken by Nike. It is still the No. 2 maker of sporting goods in the world...
Clorox's entry into this blossoming segment has created somewhat conflicting reactions. Rivals think the giant will make the category, not take it. "It's good news for us. Clorox can help educate the market," says Monica Nassif, founder of the Mrs. Meyer's Clean Day brand. She also thinks the company will help expand the availability of eco-friendly ingredients, like plant-based surfactants, from suppliers...
Peiros doesn't whitewash such public scrutiny, but he believes if the market wants green, there's no reason a trusted brand like Clorox can't provide it. "We're doing something that we think is the right thing for the business and society, and we'd love to be doing more of it over time," he says. "But we don't pretend we've converted ourselves." To up Clorox's eco-cred, the products will carry the logo of the Sierra Club (in return for a portion of sales). And to up its distribution, Clorox got Wal-Mart Stores...
Scientists debate the effects of BPA, thought by some to damage reproductive systems when ingested in excessive amounts. The U.S. Food and Drug Administration (FDA), which regulates bottled water, has declared PET and polycarbonate bottles safe. Nalge Nunc, the Rochester, N.Y., company behind the Nalgene brand, attests to the safety of all its bottles--while also making clear that it offers products made of other materials (see below). The safest bet? Water from the tap--in a glass...
...will be in a considerably weaker position to face the Republican Party. If it is Hillary Clinton, the vicious campaigning will have served to remind voters of her divisiveness. This certainly seemed the case in South Carolina. If Barack Obama is the candidate, his message of a new, hopeful brand of politics will have been wholly undermined by insult warfare. Not to mention that an extended period of bare-knuckle politics threatens to undo all the energy the Democratic Party has amassed in a campaign that featured both the potential first female president and potentially the first African American...