Word: brandings
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Even as the Times demeans itself to entertain the blogosphere for a moment, it also apparently yearns for its glory days. Its eccentric brand of nostalgia is manifest: until the McCain story hit the Web, sitting atop the website’s “Most Emailed” list was a story about “celebrating the semicolon” on a subway poster. The piece, beginning with this most banal of leads, develops into a disconcerting death knell for the richer punctuation of yesteryear: prominent lefties like Noam Chomsky wax elegiac and crack wise about grammar...
...addition to the fears that HMI’s engagement in health-care consulting was far removed from its research and educational mission, the University’s leaders worried that the organization was diluting Harvard’s zealously-protected brand by transferring its name to hospitals abroad...
...PROTECTING THE BRAND...
...While HMI was authorized to use the Harvard brand in specific ways, Dominguez says, that didn’t give it carte blanche to bestow Harvard’s name on clients...
...Administrators became increasingly concerned with the licensing of Harvard’s brand name to HMI clients in places thousands of miles from Boston...