Word: brandings
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...waiflike Giannini has a deep voice and feline self-assurance. Her appointment to the top spot in 2005 came with an announcement of extreme corporate confidence that belied her scant experience: the brand aimed to double revenues through 2011. True, she was young, female and European and therefore uniquely in touch with her target customer. But Gucci's execs also knew that Giannini was a genius with handbags?fashion's red-hot commodity. She was, after all, one of the designers who helped create Fendi's blockbuster baguette, the tiny bag that ignited the accessories frenzy that continues to drive...
...first collection, she followed her devil-may-care instincts and showed sophisticated and feminine 1940s-inspired tea dresses, an abrupt move away from Ford's overt sexuality. Since then, some retailers felt the clothing lacked luster. "It's never an easy thing, following a strong designer at a brand that has a strong identity," says Ann Stordahl, executive vice president of women's apparel at Neiman Marcus. "But I think Frida has worked to add a feminine aspect to the Gucci brand. She's had a lot of emphasis on color and print. We've actually been a little surprised...
...just in Asia. "We've always concentrated on making sure our characters have global appeal," says Christian Kubsch, managing director of the Singapore studio. In fact, the company has made Singapore a key part of its strategy. Company execs see it as a launching point for building the brand in neighboring countries like China and India, two of its fastest-growing marketplaces. The Singapore studio will also spearhead Lucasfilm's first animated feature film this year, and its employees will soon make up at least one-third of Lucasfilm's staff...
...article in The Crimson once stated that people “don’t wear Harvard t-shirts unless they got them for free.” Harvard students’ hesitation to serve as walking billboards for their alma mater is understandable; at the very least, our brand may lead passersby to raise their eyebrows. I, for one, admit to spending much of my time back home attempting to hide my college’s identity. When my dad dropped the H-bomb at a doctor’s office, I refused to speak with...
...seven of which came in the game’s opening period. Harvard lost both its No. 1 ranking and its undefeated record all in one night as it headed into Winter Recess. But both Kessler and the Crimson rebounded to come out of the break playing a dominant brand of hockey. Sunday’s matchup against Dartmouth proved the culmination of a six-game stretch in which Harvard regained its No. 1 ranking and Kessler played almost perfectly in front of the net, giving up only two goals in that span. “You do have...