Word: brandings
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...franchisees. Operating profit more than doubled, from $186 million in 1998 to $407 million in 2006. International profits drove the stock price up 82% over 10 years. Yum's largest markets overseas include Australia and the U.K. Pizza Hut ranks as the most trusted food-service brand in India, and Russia will soon greet the Colonel through a partnership with top chicken chain Rostik...
This time, Novak's idea might be the right one at the right time. The menus at East Dawning restaurants don't offer overtly American fare but still attract Chinese consumers because of the quality and service associated with an American brand. The formula developed by Yum's other banners overseas--cheap food delivered in cheerful surroundings--has provided a welcome mat for the company. Diner Frank Li, a project engineer on a trip from Suzhou, says the restaurant's link to KFC and Pizza Hut is a draw, not a drawback. "Those places are good quality," he says...
...next "glocalization" trick: exporting Taco Bell, its top brand in the U.S., to Mexico. In late October, a Taco Bell headed for the border and to a Mexican suburb, its grand opening attended by government officials and hordes of press. Diners flocked to the restaurant, located in a busy shopping plaza in Monterrey, though many seemed bemused by the offerings. Claudia and Ignacio Sosa dropped in with their toddler Fatima after a trip to the supermarket. "This is not tacos or burritos or quesadillas, even though they're called that," says Claudia. "We have never had a taco with rice...
...when Michigan was one of the most prosperous states in the nation. His famously moderate Republican father George had been elected governor three times in the 1960s and had run against Richard Nixon for the G.O.P. presidential nomination in 1968. Even after 40 years, the family name retained some brand value. At every stop he made in his Mitt Mobile (a souped-up RV), Romney drew on his memories of those days and reminded voters that if elected President, he would not "need a compass to tell me where Michigan...
...Competition Commissioner Neelie Kroes said she wanted to see if drug companies were holding up the release of cheaper generic copies of their brand-name drugs when patents expire. She also said she was concerned that pharmaceutical companies may be colluding to cut deals that temporarily sideline generics in return for payoffs. With Europeans spending some €200 billion ($297 billion) a year on pharmaceutical products - an average €400 ($588) for every man, woman and child - Big Pharma has a huge interest ensuring that customers continue paying high prices for their drugs...