Word: brandings
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Eventually, Tata Motors hopes to sell a million Nanos a year. Even before it goes on sale, though, it has become an important symbol of an emerging trend in the developing world, a new brand of innovation that makes more out of less and engineers clever but cheap fixes to problems that Western companies might throw expensive technology...
...perfect candidate to inaugurate a writerless talk show; whatever the substance of his message, he (and Obama) are also playing on the appeal of the unexpected. Likewise, Hillary Clinton came back in New Hampshire after tweaking her guarded campaign approach. Like Leno, she infused an established, old-school brand with enough difference to renew interest...
...past few years. "The industry has seen a very steep growth curve in the last couple of years," says Labit, who started her company in her kitchen after being laid off from her job as a programmer in 2002, and now manufactures her bumGenius brand in factories in Colorado and Egypt. "None of us can expand fast enough to keep up with demand...
Uemura, who died of acute pneumonia on Dec. 29 in Tokyo at the age of 79, sold controlling interest in his self-named brand to the French cosmetics giant L'Oreal for an undisclosed but enormous sum in 2003. But he continued to be the driving creative force behind the company. Until recently, Uemura twice-a-year personally demonstrated his makeup skills in public, showing off the latest in his Mode Makeup collections in Tokyo, London and sometimes New York City...
While nature was a selling point in Uemura cosmetics (deep sea water is a common ingredient), he also knew that women loved theatricality too. Products such as the brand's eyelash curlers, makeup brushes and eyebrow styling are coveted everywhere. Twiggy would be jealous of the selection of false eyelashes in the Tokyo Eyelash Bar collection, coming in voluptuous lengths, colors and sparkling crystals - or the diamond version that Uemura created for Madonna...