Word: brandings
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...victim; it's blaming the customer - because Romney and his staff insist that the product itself is not flawed. "Romney represents the best candidate to continue beyond Iowa," Madden explained, patiently re-iterating the national security/social conservistism/economic conservatism triad (the fabled "Reagan coalition") that are the core competencies of brand Romney. "I don't believe Mike Huckabee has positions that are going to appeal to voters in New Hampshire, Michigan and South Carolina." And as for the negative ads - against both Huckabee and John McCain - that seemed to bait an already energized evangelical base, those aren't going away either...
From the Blue Ridge Mountains of Pennsylvania to the Bay Area farmland of California, small mom-and-pop distilleries have begun making liquor out of all kinds of fruits and grains. They account for a drop in the bucket of the $58 billion spirits industry (a brand like Smirnoff outsells the combined annual production of these small distilleries in a single week), but their liquors often are distinctive in taste, are creatively bottled and fit the trend for locally produced foods. "The microdistilling industry is exactly where the microbrew industry was 20 years ago," says Bill Owens, a brewmaster...
...sure, the image of a luxury brand requires delicate and careful grooming. And while Tata and other Indian manufacturers could soon be world beaters in producing ultra cheap cars, their track record in running a luxury auto brand is untested. At the same time, however, America's Ford has not exactly made a great success of Jaguar over the past few years: that's one reason the company is selling it. And when it comes to hotels, the Taj chain owns, among its wide range of properties, some of the most luxurious hotels in the world. It is also expanding...
...reindeer, however. 9. A velvet skirt. The last time velvet was acceptable in a skirt was during the Elizabethan era. This is because they didn’t have the advantages of furnaces or insulation. They also enjoyed bear-baiting. 8. High-heeled, thick-soled loafers. This particular brand of perennially scuffed footwear is popular among the women of Harvard. I don’t really understand this. The last time I saw this pair of shoes outside Harvard was when I watched “French Kiss” with Meg Ryan. I was 10. 7. Glitter makeup. This...
...Year-Old Virgin” and “Superbad,” takes some calculated risks. First, a plotline constructed to mock the inexhaustible slew of musician bio-pics finds Apatow outside his filmmaking comfort zone. Second, Apatow’s brand of comedy has become the primary draw, instead of the film’s star, John C. Reilly, a leading man whose most memorable role for Apatow’s audience (or anyone else’s, really) is Cal Naughton, Jr. in “Talladega Nights.” Third, as his eighth production...