Word: brandings
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First, a group of U.S. Jaguar dealers said they opposed the possibility that Ford, Jaguar's owner, might sell the British luxury car brand to an Indian firm. Two of the three firms that Ford has shortlisted as potential purchasers are Indian: Mahindra & Mahindra and Tata Motors. The dealers said that the sale to an Indian company would hurt Jaguar's image. "I don't believe the U.S. public is ready for ownership out of India of a luxury car make," Ken Gorin, chairman of the Jaguar Business Operations Council, told the Wall Street Journal. "And I believe it would...
...heads the Associated Chambers of Commerce and Industry of India, told the Press Trust of India that Orient-Express had shown "arrogance toward one of India's most respected business houses." The discriminatory tone of Orient-Express's letter was "close to racism, barely camouflaged in the language of branding," opined an angry editorial (entitled "Racism Can't Halt Indian Takeovers") in India's Economic Times. The days of "white supremacy are disappearing rapidly, and white brand value with it," the piece went on. "When Arab financiers are needed to rescue Citigroup, notions of white cachet seem ludicrous...
...trying to get ourselves aligned with things that have emotion. So while we still buy the big-gun stuff--you know, baseball, that's a big one here; football in Europe--we're also looking at the ones where we can have more of what I would call unique brand association. In Asia right now, we're doing fashion. Women in Asia have huge buying power. They travel a lot. Imagine having, in Japan, the Louis Vuitton card. I mean, one in six women in Japan own at least one Louis Vuitton item...
Republicans normally pour the same amount of uncertainty into picking a presidential nominee that Buckingham Palace puts into its Changing of the Guard. That is, as little as possible. Republicans prefer to find a brand-name, big-state governor, surround him with the same right-thinking brains on taxes, foreign policy and the New Testament, back him with all the cash he will need to corner TV time in New Hampshire and then run the nominee through a quick gauntlet of primaries before anyone else has a chance at the prize. The whole thing makes for more of a ritual...
...pours over information, debates with colleagues, and implements a policy only after hearing the case against it. He’s cheap too, promising to cap non-defense discretionary spending at inflation minus one percent. Indeed, Romney the businessman could restore fiscal responsibility to the GOP brand...