Word: brandings
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...idea for a set of brand new buildings would make it a great place for faculty and students to mix,” he added, noting that this is made difficult by the layout of the present campus...
...traditional media companies wouldn't touch. They would never write about a Jewish girl bringing home a Jamaican boyfriend because they couldn't sell to ad agencies with an article like that. But the American wedding was changing. It was interfaith, intercultural, same-sex, plagued with family problems. Our brand said, Your best friends just planned a wedding, and they'll give you the inside scoop. It was an edgy attitude toward a category that had been staid for so long...
...fact that we were dealing with a life stage when there is so much need for information to inform purchase decisions. Hummer Winblad invested to empower the e-commerce component of the business, a wedding gift registry. When qvc invested, it was interested in helping us build our brand. We had only $1.7 million in the beginning, and then we reached $3 million. A year later, people were throwing $10 million and $20 million at people just for waking up in the morning. But that wasn't our culture...
What's the solution? Li & Fung is moving up the food chain, becoming a brand-managing powerhouse. This year it is on track to sell more than $200 million of licensed goods like Levi's Red Tab and Signature tops and Disney plush toys--a business many analysts expect to grow to $1 billion by 2007. In August it paid $124 million for the U.S.-based Briefly Stated, which produces pajamas, underwear and T shirts for such diverse brands as Professional Bull Riders Inc. and Catwoman. Eradicating the middleman role for some products could open up other opportunities...
Ironically, some of the brands Li & Fung is snapping up are the very ones it helped doom: American labels that were slow to export manufacturing overseas. Last year it acquired the license to sell Royal Velvet, a home-textiles brand that went bust in '03. "We wanted a company that knew how to source overseas," says Rick Platt, managing director of Official Pillowtex LLC, which bought the bankrupt firm...