Word: brandings
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...years, ridiculously priced brand-name shoes have dominated athletic footwear: LeBron James' new shoe, from Nike, costs $140; the latest Air Jordans rise to $175. In fact, kids have been killed for the latest "cool" sneaker. But the Starburys, sold exclusively at Steve & Barry's, cost just $14.98, and consumers have been scooping them up like shrimp at a buffet. In the two months after their August 2006 debut, Steve & Barry's sold over 3 million pairs. And the cheap-shoe love has lasted. "C'mon, this is the best thing that has happened in a long time," says Curtis...
...Starbury brand has helped raise the Steve & Barry's profile. The retailer is known for its cheap casual and college-themed clothes and was looking for a way into athletic footwear when it got word that Marbury also wanted to market an inexpensive shoe. The privately held company had 120 outlets before the Starburys launched; it will have 270 by year-end. Its president, Andy Todd, admits margins are "tight" on a $15 sneaker, but the company controls costs by spending little on advertising, for example--letting the stars generate the buzz...
...Mart shoppers like its stores but don't necessarily love them. Low-income shoppers, one of its three core groups, absolutely need the low prices. The two others aren't buying enough: an aspirational middle-income group that likes the brand names, and a third group of regulars that has plenty of spending power but tends to cherry-pick the store without really shopping...
...criteria that included the designer having to be high-end and have had a showing at a fashion week like New York, Toyko or Paris,” Parent says. “The first call we got came from Issey Miyake, which is a very successful brand with beautiful stuff.”The show will include seven collections from professional designers, including Gemma Kahng, Chris Han, and Twinkle by Wenlan, all of whom showed at New York Fashion Week.“A common misconception is that this is an Asian fashion show that will feature things like...
This critical misunderstanding about some presumed natural sexuality leads The Crimson Staff to claim that “MacKinnon’s brand of feminism” is “tired” and denies women’s sexual autonomy. Tired, as in, what? Rape is over? Tired, as in, this is just about those feminists who think women can’t be trusted to make decisions? And as to the false characterization that to theorists like MacKinnon “women are always victims” —who are we here, Ann Coulter? Where...