Word: brandings
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...Harvard, even if our brand of activism doesn’t carry the same clout as that of Sharpton or MoveOn.org, we should think about whether or not we are effectively championing our beliefs. Groups ranging from Harvard Right to Life (and its dreaming fetus posters) to Stand for Security (hunger strike, anyone?) have been accused of organizing unnecessarily contentious campaigns. Proponents of either group would argue that is the most effective way to draw the limelight to any issue or cause—and to an extent that is correct...
...often speak of "social and inclusive capitalism." Is your brand of leftist Peronism [the powerful populist party founded in the 1940s by Eva Peron's President husband, Juan Peron] more economically pragmatic? We're not averse to capitalism. But if they used to say, "Workers of the world unite!" then we also say today, "Capitalists of the world, assume your social responsibility...
...markets. But Manley says Chrysler began addressing that problem in 2003, when it started taking international needs into account. It's tripling the number of cars available with right-hand drive, for instance, and quadrupling to 16 the number with a diesel engine option. It also launched its Dodge brand overseas for the first time last year with the introduction of the compact Caliber. This summer, two other Dodge models debuted worldwide: the Avenger, a midsize sedan; and the Nitro, a midsize...
...positioning of Dodge as a global brand puzzles John Monks, a Detroit-based analyst with Autopolis, a consulting group. "Jeep is its only brand with real appeal." Manley admits that "a lot of people [overseas] don't know Dodge," which makes it harder to market. But Dodge is the only Chrysler brand producing small cars, which are popular in Asia and Latin America. Certainly the Caliber is so far doing well: its first-year overseas sales overseas should...
...taxing on the mind, the snacks are overpriced, and it’s a perfect way to escape the heat of summer for 90 minutes of frigid air-conditioning. That’s right—I’m talking about the museum blockbuster, that particular brand of glitzy exhibit put up each June and July in the world’s most renowned museums. Long, snaking lines for admission to the latest art shows prove that the summer blockbuster phenomenon isn’t limited to the movie house. More people visited museums in England in 2005 than...